Shopify Theme Built for Food and Drink Brands

Bubbly · Part of Taiga · includes all the essentials for growing food & drink brands — from flavor-first product storytelling and attribute insights to taste-based collections, promotional content and flexible sections designed to drive discovery and sales.

Built by Woolman

Woolman is a Shopify-focused agency with years of experience building and growing ecommerce brands across industries. That hands-on work shapes how we design our themes — with a deep understanding of what actually drives conversions, usability, and long-term growth.

Powered by Taiga

Taiga is the foundation behind Bubbly — a modern, high-performance Shopify theme built for flexibility and speed. It provides a robust set of sections, features, and customization tools that adapt to different business needs without compromising on performance.

Curated as Bubbly

Bubbly is a purpose-built preset for food & drink brands. Instead of starting from scratch, you get a carefully curated set of sections, features, and shopping experiences tailored for food & drink — helping you launch faster and build a store that supports how food & drink products are discovered and bought.

Bubbly is built for food & drink brands that want to combine strong visuals with effortless product discovery. Featuring flavor-focused navigation, taste profile collections, taste profile scales, promotional layouts and flexible merchandising tools — all included and ready to use.

Designed for discovery

Help Customers Find Their Perfect Flavour

Help customers explore new products with curated recommendations, taste-focused collections, flavor guides, and discovery-focused merchandising. Designed to make browsing enjoyable and encourage customers to try something new.

Guide your customers

Turn Product Details into Purchase Decisions

Help customers understand what makes each product unique. Use taste profile scales, flavour notes and ingredient highlights to make product comparisons easier and support confident purchase decisions.

Built For Multi-Packs, Bundles & Repeat Orders

Encourage larger purchases with quantity options, curated product packs and shopping experiences designed for consumable products.


Product cards

Merchandising Tools Built Into Every Product Card

Showcase products with flexible card layouts built for discovery and conversion. From promotional badges and secondary images to quick add-to-cart functionality, Bubbly helps customers find products and purchase with confidence.

Attribute Insights

Showcase flavour, sweetness, texture, carbonation, aroma, and other key product attributes at a glance.

Quick Buy

Add products directly from product cards throughout the storefront for a faster shopping experience.

Flavor Discovery

Guide shoppers through flavour profiles, taste packs and curated collections that make discovering new favourites effortless.

Badges

Built-in Sale, New, and Preorder badges, plus custom badges for bestsellers, limited releases, organic products, and more.

Cart Recommendations

Recommend complementary products, variety packs, and bestsellers directly inside the cart drawer.

Product Recommendations

Shopify-powered product recommendations on every product page surface related items customers are likely to buy together.

Campaigns & Product Discovery

Create Campaigns That Turn Browsers Into Buyers

Promote seasonal launches, limited releases, bestsellers, and curated collections with engaging sections that help customers discover more of your products.

Tell Richer Stories With Video

Add video across landing pages, campaigns, collections and product-focused sections to help shoppers connect with your products in a more authentic and engaging way.

Showcase flavour profiles, ingredients, product launches and brand stories with flexible video layouts designed for modern food and drink brands.

Ready to launch your brand?

Bubbly gives you everything you need to build a world-class online store for your food & drink brand. Start your free trial and customizing today.