Taiga / Bubbly Theme
Built by Shopify Experts for Growing Brands
A complete, high-performance Shopify theme with the flexibility to power any store — from small brands to high-volume retailers. Combined with the curated Bubbly preset makes the ultimate formula for success.
Built by Woolman
Woolman is a Shopify Platinium Partner with years of experience building and growing ecommerce brands across industries. That hands-on work shapes how we design our themes — with a deep understanding of what actually drives conversions, usability, and long-term growth.
Blazing Fast
Taiga is optimized for great performance right out of the box. JavaScript is deferred and loaded conditionally — only what the page needs. Images are lazy-loaded with sizes and srcset attributes. The result: fast initial paint and smooth interactions on every device.
SEO Ready
JSON-LD structured data for products, articles, breadcrumbs, and FAQs — all generated automatically. Open Graph and Twitter meta tags, canonical URLs, and meta descriptions are built in. You can even toggle product structured data off if an app handles it.
Accessible by Default
Skip-to-content links, focus trapping in modals and drawers, ARIA combobox search, keyboard-navigable menus, and screen reader labels throughout. Animations respect the prefers-reduced-motion setting automatically.
Development Friendly
Taiga's inspiration lies in simplifying developers' work while providing an exceptional experience and design. In addition, Taiga's modular codebase makes it easy for developers to add custom functionality or remove unused code without affecting the overall stability of the theme.
Superb Support
Get fast, friendly help from our highly praised support team — we’ve got your back whenever you need it. Our team is made up of experienced Shopify Experts with years of hands-on knowledge of the Shopify platform and theme development.
Built to Sell, Designed to Scale
Taiga combines lightning-fast performance, deep customization, and merchant-friendly controls into a single theme. Every section, setting, and interaction has been designed to help you sell more — without compromising on speed, accessibility, or brand expression.
Video anywhere
Bring Your Brand to Life with Video
Across more than 15 sections, every media block offers the same flexible choice: upload an image, use a Shopify-hosted video, or paste a YouTube or Vimeo URL.
This means you can build an autoplaying campaign film as your hero, embed a product demo next to your description, run a behind-the-scenes reel in your banner grid, and show a sizing walkthrough in your FAQ — all without apps, custom code, or layout hacks. Controls for autoplay, playback controls, and aspect ratio are built into each section so the video behaves exactly how you want it to.
Complete Customization
A Design System, Not Just Settings
Four color schemes ship out of the box — and you can create as many as your brand needs. Full typography control covers fonts, scaling, line height, letter spacing and casing across headings, body text, navigation, buttons and badges. Separate mobile and desktop controls run throughout the theme, while border radius, animations and icon styling help shape storefronts that feel distinctly beauty-first and on-brand.
Cart That Converts
Three Cart Modes. One Goal.
Choose between a drawer cart, a dedicated cart page, or a slide-in notification — whichever fits your brand. Every mode includes a free shipping threshold bar, cart notes, product recommendations, and accelerated checkout buttons. Upsell at the moment of purchase without slowing shoppers down.
Viewport controls on scale
Designed for Mobile and Desktop
Taiga treats mobile as a first-class surface, not a fallback. Where other themes offer a handful of mobile overrides, Taiga provides a complete parallel control layer — separate settings for nearly every visual decision, on every section, across the entire theme. You're never forced to compromise one viewport to serve the other.
AUTHENTIC BRAND STORYTELLING
Bring Your Brand Story to Life
Share the people, places, and craftsmanship behind your products through rich editorial content and immersive visuals. Build trust and create deeper connections that turn first-time shoppers into loyal customers.
Product Experience
Built for Brands That Sell Through Flavor
Create engaging shopping experiences that make products easy to discover, understand, and purchase. Highlight flavors, ingredients, benefits, and product collections while guiding customers toward larger and more confident purchases.
Sections & Features
Make Shopping Effortless, and Selling Even Easier
Give your products and brand the attention they deserve with versatile sections. Guide customers naturally through your store and help them find what they’re looking for faster.
Hero Countdown
Build anticipation for seasonal launches, limited releases, product drops, and special promotions with a customizable countdown timer integrated directly into your hero campaigns.
Flavor Collections
Guide customers through your catalog with visually curated collections based on flavor profiles, occasions, product types, or lifestyles.
Image With Hotspots
Highlight product features with the Image With Hotspots section. Each hotspot opens a dedicated popup with the possibility to use text with images or video — giving shoppers the detail they need, right where they need it.
And it works. In our heatmap and session recording studies, hotspots consistently rank among the most interacted-with elements on the page. Shoppers actively seek them out, click them, and engage with the content inside — making this section one of the most effective tools for communicating product value without cluttering the layout.
Sweet
Dry
Before-after image slider
Present product differences in a visually engaging way. Whether comparing flavors, ingredients, or product varieties, interactive comparisons help customers quickly understand their options.
Product cards
Direct Add To Cart, Secondary Hover, Custom Badges & Product Insights
Taiga treats the product card as a first-class merchandising surface. You control image behavior — including aspect ratio, padding and a second image on hover — then layer bestseller, trending, sale and custom badges exactly where you want them on the media.
Shoppers can quickly discover products, explore complementary visuals and scan key product details without leaving the grid, while custom metafields help surface skincare attributes, routines and ingredient highlights beside the title and price.
Top Reviews
Trusted by Merchants Worldwide
Taiga is trusted by merchants around the world, with a 100% positive rating on the Shopify Theme Store.
Ready to build your store?
Taiga gives you everything you need to create a fast, beautiful, and accessible online store. Choose a preset, customize it to match your brand, and start selling.
